In the words of spokesperson Étienne Boulay, “Porte ton pyj” Day is pretty simple: “You wake up, eat breakfast, and go right to school.”

In the words of spokesperson Étienne Boulay, “Porte ton pyj” Day is pretty simple: “You wake up, eat breakfast, and go right to school.” This new campaign from Opération Enfant Soleil hopes to bring together youth ages 12 to 17 in a simple, accessible, and truly original way.